Exclusive the Rainbow case study
Graphite Pencil / Integrated / Earned Media/Large Business (over 500 employees) / 2018
The Super Bowl is the most cluttered marketing space of the year, with brands spending millions to get in front of as many people as possible. To get standout, this epic ad was shown to just one person. Without spending a single dollar during the game, Skittles was listed on multiple 'Best Super Bowl Ad' lists and the social campaign achieved five billion earned impressions.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.