• D&AD Awards 2019
    Early Bird Deadline: 12 Dec
  • Early Bird Deadline: 12 Dec
Enter Now
  • Loading…

Exclusive the Rainbow case study

Award: Graphite Pencil

Graphite Pencil / Integrated / Earned Media/Large Business (over 500 employees) / 2018

The Super Bowl is the most cluttered marketing space of the year, with brands spending millions to get in front of as many people as possible. To get standout, this epic ad was shown to just one person. Without spending a single dollar during the game, Skittles was listed on multiple 'Best Super Bowl Ad' lists and the social campaign achieved five billion earned impressions.

  • Exclusive the Rainbow case study
  • Exclusive the Rainbow case study
  • Exclusive the Rainbow case study
  • Exclusive the Rainbow case study
  • Exclusive the Rainbow case study
  • Exclusive the Rainbow case study
  • Exclusive the Rainbow case study
  • Exclusive the Rainbow case study
  • Exclusive the Rainbow case study
  • Exclusive the Rainbow case study
  • Exclusive the Rainbow case study

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again