Beyond Money
Award: Wood Pencil
Wood Pencil / Film Advertising / Cinema Commercials over 240 seconds / 2018
Spanish millennials suffered disproportionately during the economic crisis and blamed the banks. In 2017, Santander launched the 1|2|3 Smart account offering youth-oriented services and experiences. This film further connects to that generation with a story set in the near future where memories can be bought and sold.
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