Miguel studied journalism and worked as a journalist for 2 years before moving to advertising.
As a copywriter he worked at 3 ad agencies: Propeg, Colucci and Almap BBDO in Sao Paulo. As a creative director at DM9 DDB where he developed his digital and integrated skills.
In both agencies he helped them become Agency of the Year and Interactive Agency of the year at Cannes, respectively.
He has been CCO at JWT Madrid since 2008 where he has revitalized the creative output and put JWT Madrid on the Awards map after a long drought.
The agency was the second most awarded Spanish agency at Cannes 2011, winning the only Cyber Lion of the country and being shortlisted for Titanium, with the work Worlds First Gabage Hotel. This was only the fourth time in history that a Spanish agency has been shortlisted for this category.
He has worked with a variety of clients such as Audi, Volkswagon, Telefonica/Movistar, Honda, Corona Beer, J&J, Kraft, Itau Bank, Inbev, Whirlpool, Unicef and many more.
A multidisciplinary creative, he has picked up considerable number of awards in almost every category in both national and international films like Cannes, DA&D, One Show, Clio, Art Directors Club, London Festival, NY Festival, Fiap, El Ojo, San Sebastian and other important Brazilian and Spanish events and was nominated for ‘Professional of the year’ 3 times.
In 2008, he set up his own advertising agency in Brazil called escolacuca.com.
In September 2011 he started to work as a Global creative Director at McCann Worldgroup Europe and he is based in London.
What category are you standing for?
How will you support D&AD over the next year?
I am helping D&AD through my school in Brazil to spread its knowledge and culture all over the word. One single example: we have started our e-learning courses 4 years ago and D&AD will be able to get a lot of info on how to do it out of London.
Tell your fellow Members why they should vote for you?
I am so thankful for this profession that I decided 7 years ago to start an advertising school in Brasil. My idea was to help the young talents. Its the only school for creative people made by creatives. No bullshit. Just like D&AD, we want to help the best talent and we aren’t here to make money. We love ideas and we will do everything we can to make sure the young talents can get a job and make a difference.