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It's a Tide Ad Campaign

Award: Black Pencil

Black Pencil / Film Advertising / Tactical Film Advertising / 2018

Tide hijacked the 2018 Super Bowl by turning every ad into a Tide ad. The program kicked off with a :45 in the first quarter with actor David Harbour setting up the idea that whenever you see clean clothes, it’s a #TideAd. Harbour appeared six more times in stereotypical Super Bowl ads, several infamous past Super Bowl spots, and even as part of the broadcast. #TideAd trended on Twitter immediately, with people even generating their own #TideAd content. Everyone was left questioning if every ad, even beyond the Super Bowl, was a #TideAd.

  • It's a Tide Ad Campaign

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