• D&AD Awards 2019
    Early Bird Deadline: 12 Dec
  • Early Bird Deadline: 12 Dec
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Nike Canada - Play Less Nice

Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Editing for Film Advertising / 2018

For each day of the 2018 Ice Hockey World Junior Championship, Nike Canada released a new version of a 90-second film. The difference? Each day, the hero played less and less nice culminating in his most extreme form on the day of the final.

  • Nike Canada - Play Less Nice
  • Nike Canada - Play Less Nice
  • Nike Canada - Play Less Nice
  • Nike Canada - Play Less Nice
  • Nike Canada - Play Less Nice
  • Nike Canada - Play Less Nice

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