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Don't Get Mad, Get E*TRADE

Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Use of Music for Film Advertising / 2018

E*TRADE pioneered the brokerage category, but latterly it was struggling against competitors and in financial jeopardy. This ad, with its bold characters and impactful tone, makes a play for revitalising the brand.

  • Don't Get Mad, Get E*TRADE
  • Don't Get Mad, Get E*TRADE
  • Don't Get Mad, Get E*TRADE
  • Don't Get Mad, Get E*TRADE
  • Don't Get Mad, Get E*TRADE
  • Don't Get Mad, Get E*TRADE

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