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To The Last Tree Standing

Award: Yellow Pencil

Yellow Pencil / Digital Marketing / Use of Social Media / 2018

Białowieża Forest is Europe’s last lowland primeval forest and a UNESCO World Heritage site. When the Polish government authorised logging there, support from new groups was needed. A digital copy of the area was made in Minecraft – 700 sq km area copied from satellite imagery featuring over seven million custom-designed trees. Once it became a hit, it was taken away, giving the audience a taste of what it would feel to lose the real forest.

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