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The Guardian Headline and Titlepiece fonts
Award: Yellow Pencil
Yellow Pencil / Crafts for Design / Typefaces / 2018
The new display typography was key to the 2018 redesign of the Guardian brand. The need to reduce headline size, maintain character and legibility across all weights were key drivers. These challenges dovetailed nicely with the need to improve read readability on digital platforms. The new font family improves contrast, while bringing warmth and freshness to proceedings.
Credits
Design Agency
Deputy Creative Director
Director of Font Technology
- Mark Record
Executive Creative Director
Type Designer
- Paul Barnes
- Tim Ripper
Type Engineer
- Mateusz Karpow
Art Direction
Typeface Design
- Commercial Type
Executive Project Manager
Client
- The Guardian
- The Guardian
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