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DTF

Award: Graphite Pencil

Graphite Pencil / Art Direction / Art Direction for Poster Advertising / 2018

OkCupid​'s ​campaign​ had the goal of​ subverting the cheeky anacronym 'DTF' by empowering people to redefine the 'F' for themselves. ​​The campaign is a continuation of the brand’s mission to fix dating and to focus more on substance over selfies.

  • DTF
  • DTF
  • DTF
  • DTF
  • DTF
  • DTF
  • DTF
  • DTF
  • DTF
  • DTF

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