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Sugar Smarts

Award: Wood Pencil

Wood Pencil / Media / Use of Mobile / 2017

Previously, children had no easy way to identify the amount of sugar in their diet. They were vaguely aware that too much sugar is bad. So Public Health England and M&C Saatchi devised the Sugar Smart app – using the sugar cube as a unit of measurement. The app allowed kids to become involved and enjoy the process of hunting down sugar. Families were also introduced to food education who were in the dark when it came to sugar in processed food.

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