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215 McCann/Xbox

Award: Wood Pencil

Wood Pencil / Integrated & Collaborative / Collaborative / 2017

It all started back in 2005 when Xbox approached 215 McCann to help launch the Xbox 360 console. In the subsequent 12 years of our partnership, we have built the console brand and launched some of the most successful global title marketing campaigns ever for blockbuster games including highly regarded franchises like Halo, Gears of War, Forza Motorsports, and Forza Horizon. Since the inception of this partnership Xbox has sold over 50 million consoles, seen over $15 billion in game sales, and accrued over 100M Xbox fans around the world, with no signs of slowing down.

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