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The Refugee Nation

Award: Wood Pencil

Wood Pencil / Integrated & Collaborative / Earned Media/Medium Business (50-500 employees) / 2017

For the first time ever, a refugee team competed in the Olympics. These 10 athletes had no national team, no flag and no anthem to call their own—until now. By partnering with refugees across the globe, we created a life vest-inspired flag, an anthem, and a symbolic nation to represent the athletes and 65 million displaced people worldwide.

The “national” symbols were embraced by athletes, celebrities, politicians, museums and refugees worldwide.  The campaign was extensively covered by media outlets, raising awareness and bringing the world together to support refugees.

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