National Prison Radio is beamed into cells UK wide, with content for and by prisoners. Promoting rehabilitation and education for social change. But what happens when prisoners are released and no longer have access to NPR? Straightline was born from this need – a new app and website aimed at hard-to-reach ex-offenders. It gives access to NPR content on the outside – through podcasts and videos.
To brand straightline we created a simple rebus like line. Communicating the name visually whilst revealing the type behind - either through animation on screen or print techniques offline.
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