Blood
Award: Wood Pencil
Wood Pencil / Film Advertising / TV Commercials 61-120 seconds / 2017
A gritty, no-holds-barred riposte to every feminine care advertising cliche, you won't spy any carefree ladies frolicking along beaches in itsy-bitsy bikinis or rollerblading in snow-white shorts in the 70-second spot. Instead, the aptly-titled Blood depicts - in sometimes graphic detail - cuts, gashes, grazes and bloodied noses sustained by amateur sportswomen, proving that 'no blood should hold women back'.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.