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Blood

Award: Wood Pencil

Wood Pencil / Film Advertising / TV Commercials 61-120 seconds / 2017

A gritty, no-holds-barred riposte to every feminine care advertising cliche, you won't spy any carefree ladies frolicking along beaches in itsy-bitsy bikinis or rollerblading in snow-white shorts in the 70-second spot. Instead, the aptly-titled Blood depicts - in sometimes graphic detail - cuts, gashes, grazes and bloodied noses sustained by amateur sportswomen, proving that 'no blood should hold women back'.

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