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Nike Unlimited Raw Stories

Award: Wood Pencil

Wood Pencil / Film Advertising / TV Commercial Campaigns / 2017

Brief:
Outside of the Anthem film, Nike told the stories of three uniquely impressive athletes who showed the world there is not one way to be an athlete. Nike spoke to all athletes with these films throughout the entirety of the Olympics Games.

Nike felt it was important to tell the stories of athletes outside of the ones we see every day. Chris Mosier, Sister Madonna Buder, and Kyle Maynard all faced athletic challenges in their lives, but were not deterred from achieving their goals.


Audience:
Everyday athletes around the world.

Insights:
These films premiered internationally on broadcast during different Olympic events including the men’s decathlon, the women’s and men’s track and field finals, and the women’s gymnastics finals.

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