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Air Max '17 — Positive Space

Award: Graphite Pencil

Graphite Pencil / Film Advertising Crafts / Animation for Film Advertising / 2017

A metaphorical exploration of air and the negative space it occupies.

The Air Max 2017’s ultralight support and maximum comfort are portrayed through a series of visual metaphors inspired by scenarios encountered on an everyday run.

Our aim was to create a campaign with the maximum visual impact, a campaign that leaves you breathless, a campaign that makes you look twice.

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