Air Max '17 — Positive Space
Award: Graphite Pencil
Graphite Pencil / Film Advertising Crafts / Animation for Film Advertising / 2017
A metaphorical exploration of air and the negative space it occupies.
The Air Max 2017’s ultralight support and maximum comfort are portrayed through a series of visual metaphors inspired by scenarios encountered on an everyday run.
Our aim was to create a campaign with the maximum visual impact, a campaign that leaves you breathless, a campaign that makes you look twice.
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