• Loading…

Air Max '17 — Positive Space

Award: Graphite Pencil

Graphite Pencil / Film Advertising Crafts / Animation for Film Advertising / 2017

A metaphorical exploration of air and the negative space it occupies.

The Air Max 2017’s ultralight support and maximum comfort are portrayed through a series of visual metaphors inspired by scenarios encountered on an everyday run.

Our aim was to create a campaign with the maximum visual impact, a campaign that leaves you breathless, a campaign that makes you look twice.

  • None
  • Air Max '17 — Positive Space
  • Air Max '17 — Positive Space
  • Air Max '17 — Positive Space
  • Air Max '17 — Positive Space
  • Air Max '17 — Positive Space

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again