Solution & Cultural Context:
The spot pushes SSE’s initiative to show the wonders of energy in all their manifestations with two orangutans discovering a glowing neon structure. The team pushed the limits of CG animation with this latest project for SSE; crafting the most advanced 100% photoreal version of CG orangutans. Surpassing its predecessors creatively and technically, this spot required a new level of complexity, introducing the photoreal infant orangutan ‘Pixel’ as she interacts with her mother affectionately.
The ad was broadcast nationally in the UK
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