• Loading…

Let's Talk

Award: Wood Pencil

Wood Pencil / Creativity for Good / Service Design / 2017

The Swedish throat lozenge brand Läkerol is famous for their tagline ”Makes People Talk” The question was - how could we make it relevant in today’s society? During 2016 Sweden received a record number of refugees. Therefore we created ”Let’s Talk”, an app that matches Swedish speakers with people who need to learn the language. Straight away it was evident that Let’s Talk filled a need. After just a few months over 800 000 conversations had been registered. Suddenly people all around Sweden were talking to each other – proving that small talk can make a big difference.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again