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Olympics News Lab at Google

Award: Wood Pencil

Wood Pencil / Branding / Digital Brand Expression / 2017

During the Olympics, a few stories are recycled over again. But, according to the 300 million Olympics-related searches happening daily, people are curious about much more. As trends emerged, we got to work, surfacing the unexpected side of the games. We made it happen with an always-on lab of strategists, writers, designers, and engineers, working together from kickoff through closing ceremonies. Stories lived in Search, on the Google Trends’ site, and 13 owned social platforms. Coverage spanned 17 days, covering 10,500 Athletes, 206 Countries, and 300 Events.

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