• Loading…

Olympics News Lab at Google

Award: Wood Pencil

Wood Pencil / Branding / Digital Brand Expression / 2017

During the Olympics, a few stories are recycled over again. But, according to the 300 million Olympics-related searches happening daily, people are curious about much more. As trends emerged, we got to work, surfacing the unexpected side of the games. We made it happen with an always-on lab of strategists, writers, designers, and engineers, working together from kickoff through closing ceremonies. Stories lived in Search, on the Google Trends’ site, and 13 owned social platforms. Coverage spanned 17 days, covering 10,500 Athletes, 206 Countries, and 300 Events.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again