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Project Germany

Award: Graphite Pencil

Graphite Pencil / Branding / Brand Experience & Environments / 2017

In the light of the refugee crisis, the German DIY chain store Hornbach transformed the German Pavilion at the Biennale into a thought provoking and iconic signal. With a project itself. Project Germany: A construction site, made to unite. Where craftsmen from every nation started their collaborative work.

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