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Design your time

Award: Graphite Pencil

Graphite Pencil / Branded Content & Entertainment / User Generated / 2017

For the launch of the Samsung Gear S2, we made every minute of the day unique. Using Facebook, Instagram, tech bloggers and influencers, we called on Germany to create a unique, individual watch face for every minute of the day. There were no rules. Within just a few days, thousands of watch faces were submitted. In order to accommodate all other features of the Gear S2, we developed a dynamic watch face anchored in the operating system.

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