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A Cream That Gives You Wrinkles

Award: Wood Pencil

Wood Pencil / Press Advertising / Press Advertising / 2016

The World Health Organization estimated 400,000 lives a year could be saved by early detection of breast cancer. Young women are notoriously difficult to engage on breast cancer awareness, but they’re highly engaged in the beauty market.

So we made Breast Cream – a simple moisturiser, but applying it regularly helps you get to know what’s normal for your breasts, so you’ll notice any lumps or unusual changes early. To support the launch, we ran a thought-provoking press ad that positioned it as ‘A cream that gives you wrinkles’. It’s a new beauty routine that could give you a longer life.

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