• Loading…

A Cream That Gives You Wrinkles

Award: Wood Pencil

Wood Pencil / Press Advertising / Press Advertising / 2016

The World Health Organization estimated 400,000 lives a year could be saved by early detection of breast cancer. Young women are notoriously difficult to engage on breast cancer awareness, but they’re highly engaged in the beauty market.

So we made Breast Cream – a simple moisturiser, but applying it regularly helps you get to know what’s normal for your breasts, so you’ll notice any lumps or unusual changes early. To support the launch, we ran a thought-provoking press ad that positioned it as ‘A cream that gives you wrinkles’. It’s a new beauty routine that could give you a longer life.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again