Under the Australian sun, a parked car can easily reach temperatures of 75 °C. Despite the warnings over 5,000 children have to be rescued from hot cars each year. Kidsafe Australia needed to find a more unconventional way to make Aussie parents realise the dangers. Disguised as a celebrity product launch, press and media were invited to Bondi Beach for the unveiling of celebrity-chef, Matt Moran’s new ‘Unconventional Oven’. When the time came for the big reveal, Matt Moran stunned his audience by walking off stage and retrieving a fully cooked lamb loin from a family car parked nearby.
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