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Night Tour Shadows

Award: Wood Pencil

Wood Pencil / Graphic Design / Posters (Graphic Design) / 2016

Most people think of the zoo as a day trip. So how do you get families excited about visiting the zoo at night? You let them discover the animals for themselves by designing a series of educational posters. We laser-cut a bespoke, foldable design into each of the posters. By using your phone’s flashlight you could see what animals come out in the dark. Like the lion, the red panda, the eagle owl and the wild dog. And because your phone was already in your hand, a simple call to action prompted you to book online.

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