• Loading…

The Face of Litter

Award: Wood Pencil

Wood Pencil / Graphic Design / Data Visualisation / 2016

On Earth Day 2015, we created social change and raised awareness of the extent of littering across the city, pinpointing that each of its 7million residents is responsible to some extent. This gave people a real reason to stop littering – litter is no longer someone else's problem. The campaign puts a face to this anonymous crime. Long-term the goal is to change behaviors and attitudes towards litter. We hope to expand this campaign beyond just Hong Kong into cities
globally. It also allowed us to tactically respond if any hot spots for littering appeared.

  • The Face of Litter
  • The Face of Litter
  • The Face of Litter

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again