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Award: Graphite Pencil

Graphite Pencil / Film Advertising / Use of Second Screens / 2016

We put an HD, live streaming camera in the base of each award handed out at the 58th GRAMMYs. Users were given a second screen experience that literally put them in their favorite artists hands, allowing them to go onstage, backstage and have a more intimate and innovative viewing experience than ever before.

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