#but alive Brendan
Award: Graphite Pencil
Graphite Pencil / Film Advertising / Public Service Commercials / 2016
People don’t understand that just one extra drink can double your chance of being involved in a fatal accident. To cut through and connect with a cynical audience we used a comedic tone of voice to show people in the awkward situation of refusing that second drink. They may, in the short term, be unpopular but, more importantly, they’re alive.
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