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Under Armour Rule Yourself Anthem

Award: Wood Pencil

Wood Pencil / Film Advertising / TV Commercials 41-60 seconds / 2016

“I am indeed a king, for I know how to rule myself.”

This 15th-century quote inspired the extensive “Rule Yourself” campaign for Under Armour, who asked Droga5 to help them develop a fresh point of view on training.

The campaign is based on a simple insight: You are the sum of all your training. You might not always feel it, but every time you grind out another rep or get up for a 6:00 a.m. run, you build a massive force inside of you. You build your one-man army.

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