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Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Casting for Film Advertising / 2016

Every other U.S. health insurance company has ads featuring serious, uplifting vignettes of happy old people, laughing babies, dogs, cats, vague promises of “wellness” and music tracks with xylophones. We decided not to do any of that. We figured showing slightly plump people getting hurt and needing to use their health insurance might be a bit more motivating.

Note: The codes are real diagnosis codes. They’re from an international medical classification system (ICD) used by doctors, hospitals, insurers, and public health authorities.

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