• Loading…

Our Song

Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Casting for Film Advertising / 2016

Every other U.S. health insurance company has ads featuring serious, uplifting vignettes of happy old people, laughing babies, dogs, cats, vague promises of “wellness” and music tracks with xylophones. We decided not to do any of that. We figured showing slightly plump people getting hurt and needing to use their health insurance might be a bit more motivating.

Note: The codes are real diagnosis codes. They’re from an international medical classification system (ICD) used by doctors, hospitals, insurers, and public health authorities.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again