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Thomas Cook "Pool Kid"

Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Use of Music for Film Advertising / 2016

A young, bespectacled, shark-fin wearing boy dances his way to a hotel poolside. The anthem playing in his head is the only motivation he needs to pop, lock and break like there’s no tomorrow. Thomas Cook want people to feel like they can throw off the shackles on holiday and this boy shows them how good it can feel by appealing to everyone’s inner child.

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