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Award: Wood Pencil
Wood Pencil / Film Advertising Crafts / Casting for Film Advertising / 2016
To build and nurture Tesco Lotus brand affinity during Mother’s Day in target market of Thai housewives aged 20-45 [SEC B to C] within metropolitan area.
Since August is the Queen’s birthday and equivalent to mother’s day, this year Tesco Lotus would like to do something different and put more emphasis and importance to the month of women.
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