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Educative Wifi

Award: Wood Pencil

Wood Pencil / Direct / Direct Response/Digital / 2016

Due to the ban of conventional advertising at schools, Vodafone initiated a unique cooperation. With 'Educative WiFi', students now have free access to wireless highspeed networks in which the WiFi names are questions from their curriculum. The respective answers to the questions make up the passwords. So in order to get the passwords, students need to do what they’re supposed to in school: learn. That way, we made learning a pleasure and Vodafone became a conversational topic among teachers, students and parents.

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