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Kit Mail Hologram

Award: Wood Pencil

Wood Pencil / Digital Design / Mobile Interaction & Experience / 2016

KIT KAT cheers on, and gives courage and energy to the examinees who study alone, in place of their supporters who are far away. Special KIT KAT, sold nationwide just before entrance exams, that people can hand write supportive messages and send to examinees. Inside the package, is a pyramid screen, along with the KIT KAT. Just by setting this screen on the smart phone and playing the designated music video on YouTube, the artist group DISH// comes to life, as a 3D hologram. The group, suddenly appears in the room and gives words of encouragement, in place of the person who sent the package.

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