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Award: Wood Pencil

Wood Pencil / Creativity for Good (White Pencil) / Advertising & Marketing Communications - Not for Profit / 2016

Despite being vital to the environment and humans alike, the vulture's plight has gone unnoticed. To make matters worse, it's a species with an unfair reputation. For International Vulture Awareness Day (IVAD), BirdLife South Africa wanted to focus the world’s attention on these overlooked birds. Introducing the Tuluver: a fictitious bird invented to help draw attention to the real bird whose plight has gone unnoticed. Our message was simple: If we can get this passionate about discovering a new species, why can't we get as passionate about losing one?

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