In Mandarin, "XING SHU" also means a style of traditional Chinese calligraphy. We believe design is one form of writing. When the main characters’ characteristics are crafted, stories naturally flow. Taking inspirations from Chinese calligraphy、italics, the design concept gradually evolved to dismantling Chinese characters, and adding hot press printing treatment, the cover intended to deliver the message of this book “what people said”. It works in concert with the book - “where there is a city, there are people and there are stories about those people”. Be it love or other memorable stories.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.