• D&AD Festival 2019
    21-23 May, London
  • 21-23 May, London
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Xing Shu

Award: Wood Pencil

Wood Pencil / Crafts for Design / Typography for Design / 2016

In Mandarin, "XING SHU" also means a style of traditional Chinese calligraphy. We believe design is one form of writing. When the main characters’ characteristics are crafted, stories naturally flow. Taking inspirations from Chinese calligraphy、italics, the design concept gradually evolved to dismantling Chinese characters, and adding hot press printing treatment, the cover intended to deliver the message of this book “what people said”. It works in concert with the book - “where there is a city, there are people and there are stories about those people”. Be it love or other memorable stories.

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