Flags are often used as visual cues for international money transfers, currency exchange and related services. To promote the 24-hour service of Global Transfers by HSBC, we zoomed on and cropped a selection of flags that have a sun, moon or stars in their design and arranged them from sunrise to sunset and back again. The design is a fresh take on the use of flags as visual shorthand for currency related services HSBC plans to use again.
Chief Creative Officer
- Chaffic Haddad
- Ramsey Naja
- Pavel Fukse
- Mouran Boutros
- J. Walter Thompson Dubai
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.