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Area View

Award: Wood Pencil

Wood Pencil / Press Advertising / Press Advertising Campaigns / 2015

Volkswagen wanted to explain their technology without sounding like an engineer. In these press ads, DDB Barcelona found a way to communicate the benefits of Volkswagen's 360° Area View Camera without showing a sensor, a road or even a car.

  • Area View
  • Area View
  • Area View

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