• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Area View

Award: Wood Pencil

Wood Pencil / Press Advertising / Press Advertising Campaigns / 2015

Volkswagen wanted to explain their technology without sounding like an engineer. In these press ads, DDB Barcelona found a way to communicate the benefits of Volkswagen's 360° Area View Camera without showing a sensor, a road or even a car.

  • Area View
  • Area View
  • Area View

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again