Peace
Award: Wood Pencil
Wood Pencil / Press Advertising / Press Advertising Campaigns / 2015
Axe has always been about bringing people together. In 2014, BBH London did this in the name of peace. TV and print kicked off a global campaign that saw Axe partnering with, and donating a portion of profits to, leading peace charity Peace One Day. To launch Axe Peace in press, BBH subverted the familiar menace of military iconography, turning images of war on their heads in a campaign that gives the Victorian era war dioramas a surprisingly romantic twist.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.