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Peace
Award: Wood Pencil
Wood Pencil / Press Advertising / Press Advertising Campaigns / 2015
Axe has always been about bringing people together. In 2014, BBH London did this in the name of peace. TV and print kicked off a global campaign that saw Axe partnering with, and donating a portion of profits to, leading peace charity Peace One Day. To launch Axe Peace in press, BBH subverted the familiar menace of military iconography, turning images of war on their heads in a campaign that gives the Victorian era war dioramas a surprisingly romantic twist.
Credits
Art Director
- George Hackforth-Jones
- Szymon Rose
Copywriter
- Jack Smedley
- Daniel Schaefer
Creative Director
Photographer
- Jean-Yves Lemoigne
Print Producer
- Sally Green
Retoucher
- Gary Meade
Account Handler
- Amy Forster
- Tom Murphy
Planner
- Agathe Guerrier
- Tom Gallard
Client
- Unilever
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