After enormous renovations that lasted nearly six years, the Paris Zoological Park reopened in April 2014. No longer just a simple attraction, the zoo had become a powerful tool for raising awareness about nature, a centre for species conservation that respects animals and a science and research centre. To communicate this vision and tease the zoo's reopening, Publicis Conseil created a press and poster campaign that presented real animals gathered around stone statues in the city's landmark locations.
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