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Just Add Water

Award: Wood Pencil

Wood Pencil / Outdoor Advertising / Poster Advertising Campaigns / 2015

Faber-Castell developed a new addition to their already famous graphite pencil collection: the Graphite Aquarelle. This new water-soluble graphite pencil allows artists to turn sketches into stunning watercolour paintings by simply adding water with a brush. Artists can now explore new and unparalleled possibilities for expression. Ogilvy & Mather Hong Kong needed to show this new pencil has the power to transform ordinary sketches into extraordinary artworks. So they did just that.

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