• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

The Human Walking Program

Award: Wood Pencil

Wood Pencil / Outdoor Advertising / Ambient / 2015

Developed by GPY&R Melbourne as an adoption campaign for Australia's largest animal shelter the Lost Dogs Home, the Human Walking Program capitalised on a shared experience between humans and dogs. Too often, we're cooped up, don't see enough daylight, and just need a good walk. The campaign encouraged office workers to get out and get to know a dog up for adoption at the Lost Dogs Home. What started as a local campaign quickly grew to become a global movement. GPY&R enabled shelters around the world to use the idea and provided online resources to help. To date, over 80 similar programmes have taken place worldwide.

  • The Human Walking Program
  • The Human Walking Program
  • The Human Walking Program

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again