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Cheese Club

Award: Wood Pencil

Wood Pencil / Graphic Design / Integrated Graphics / 2015

In a high-impact, low-tech internal campaign to promote Radley Yeldar's Cheese Club, cheesy jokes and event details were illustrated onto hundreds of cheap cheese singles, and distributed around the office as invites. The cheese singles also became comment cards and convenient signage. A stop-motion video was also sent out as further promotion. The fun internal campaign proved successful and the Cheese Club was sold out.

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