Clash of Clans
Award: Wood Pencil
Wood Pencil / Film Advertising Crafts / Direction for Film Advertising / 2015
When a player's village is attacked in freemium mobile game Clash of Clans, they have the chance to exact their revenge on the player that attacked them. To promote the game, this 60-second spot sees a familiar face recite a familiar speech after his village is sacked. You should be careful about who you attack. As a general rule, don't attack AngryNeeson52.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.