• Loading…

Beds

Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Direction for Film Advertising / 2015

We sleep in many different beds throughout our lives. But, however luxurious, none of them compare to our own. This epic and ethereal spot for IKEA, follows a dreaming protagonist as she falls through the sky in search of the perfect night's sleep. She encounters a variety of uncomfortable beds before eventually finding her own. MJZ London produced the graceful piece, which richly conjures the dreamlike state of the protagonist whilst reinforcing IKEA's belief that we should make our bedrooms everything they can be.

  • Beds
  • Beds
  • Beds
  • Beds
  • Beds
  • Beds
  • Beds
  • Beds

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again