The Giant
Award: Wood Pencil
Wood Pencil / Film Advertising Crafts / Special Effects for Film Advertising / 2015
With this epic spot, Y&R Paris sought to forcefully affirm the legitimate history of Volvic by embodying the spirit and power of a volcano. Told from the perspective of a volcano, the ad dramatically explores everything it has seen across millions of years. The glorious spot features earth, fire and water, dinosaurs, waves and warfare, brought to life by Digital District and Gang Films.
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