With this epic spot, Y&R Paris sought to forcefully affirm the legitimate history of Volvic by embodying the spirit and power of a volcano. Told from the perspective of a volcano, the ad dramatically explores everything it has seen across millions of years. The glorious spot features earth, fire and water, dinosaurs, waves and warfare, brought to life by Digital District and Gang Films.
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.