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Two for One Tickets
Award: Wood Pencil
Wood Pencil / Film Advertising Crafts / Cinematography for Film Advertising / 2015
UAE telecom company du partnered with cinemas to launch du Tuesday, inspiring loyalty between customers by giving them two-for-one movie tickets. To promote the campaign, Leo Burnett Dubai created a series of spots that highlighted a common insight, that movies are better enjoyed as part of a shared experience. The well-crafted series identifies that some films are too distressing, too depressing, too insulting or too informative to watch alone. Each entertaining film touches on a different genre to engage the entire spectrum of film-lovers. Too silly to watch alone, one comical spot shot in the style of a Mexican exploitation film sees a wounded man literally catch a rocket-propelled grenade fired from just metres away.
Credits
Agency Producer
- Anju Purushot
Art Director
- Maged Nassar/Ali Ali
- Maged Nassar
Chief Creative Officer
- Bechara Mouzannar
Colourist
- Dima Gagae/Karim Mira
Copywriter
- Maged Nassar/Ali Ali
- Maged Nassar
Creative Director
- Abraham Varughese
- Hesham Ezzat
- Maged Nassar/Ali Ali/Abraham Varughese/Hesham Ezzat
- Maged Nassar
- Ali Ali
Director
- Ali Ali
- Ali Ali/Maged Nassar
Director of Photography
- Pierre Mouarckech
Editor
- Amr Rabea
Music Composer
- Sary Hany
Post Producer
- Lizard
Producer
- Manasvi Gosalia
- Manasvi Gosalia/Wadih Safieddine
Production Designer
- Nadine Ghanem
Sound Designer
- Hosni Ali
Stylist
- Pia Attalah
Account Director
- Nabil Muffarij
Account Manager
- Saad Yusuf
- Nadine Choufani
Planner
- Maysoun Hanna
- Saad Yusuf/Maysoun Hanna
Production Manager
- Steven Gerges
Client
- du
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