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See the Child

Award: Wood Pencil

Wood Pencil / Direct / Direct Response/Film Advertising / 2015

In the UK, 1.5 million children suffer neglect or abuse, failed by the very system designed to protect them. This film from AMV BBDO tells the story of these systemic failures through the eyes of a vulnerable child, who remains unseen to the viewer just as they remain unseen to the people meant to be protecting them. The film drove viewers to an online petition urging the government to act. As a result of the campaign, a Children's Taskforce has been set up to overhaul the system.

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