• Loading…

See the Child

Award: Wood Pencil

Wood Pencil / Direct / Direct Response/Film Advertising / 2015

In the UK, 1.5 million children suffer neglect or abuse, failed by the very system designed to protect them. This film from AMV BBDO tells the story of these systemic failures through the eyes of a vulnerable child, who remains unseen to the viewer just as they remain unseen to the people meant to be protecting them. The film drove viewers to an online petition urging the government to act. As a result of the campaign, a Children's Taskforce has been set up to overhaul the system.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again