• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Solving #SochiProblems

Award: Wood Pencil

Wood Pencil / Direct / Direct Response/Digital / 2015

During the 2014 Winter Olympics, journalists used the hashtag #SochiProblems while tweeting about the harsh accommodation in the city. Airbnb reacted by tweeting directly to journalists with available local Airbnb listings. Making a massive impact around the Olympics, Airbnb's smart social media marketing tactics led to Sochi 2014 being labelled the Viral Games.

  • Solving #SochiProblems
  • Solving #SochiProblems
  • Solving #SochiProblems
  • Solving #SochiProblems
  • Solving #SochiProblems
  • Solving #SochiProblems

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again