• Loading…

The Street Store

Award: Wood Pencil

Wood Pencil / Direct / Direct Integrated Campaigns / 2015

To drive awareness and increase donations to the Haven Night Shelter, M&C Saatchi Abel Cape Town created a rent-free, premises-free, pop-up clothes store for the homeless, set up on the street and stocked by clothing donations. Interactive cardboard posters acted as campaign advertisements and hangers for clothes, a simple gesture that gave the homeless a dignified shopping experience. Because homelessness is a global issue, M&C took the campaign open-source. Over 200 stores had popped up in over 140 cities, each sparing homeless people the indignity of begging and rummaging in bins for clothes.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again