• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

3D on the Rocks

Award: Wood Pencil

Wood Pencil / Digital Marketing / Innovative Use of Technology / 2015

To promote Suntory Whisky and attract younger generations to what they see as an out-of-date drink, TBWA\Hakuhodo created 3D on the Rocks, the world's first 3D-milled ice cubes. They invited people to send their desired 3D data to the campaign website. The data was then used by a specially designed CNC router to shave one-of-a-kind ice creations, each of which was hosted on a digital gallery. To make 3D on the Rocks an even more magical experience, TBWA\Hakuhodo opened a pop-up bar in central Tokyo, allowing fans to enjoy Suntory Whisky with their own unique milled ice cube.

  • 3D on the Rocks
  • 3D on the Rocks
  • 3D on the Rocks
  • 3D on the Rocks

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again